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When there are more mobiles than people around the world, and the number of connected devices has grown 30 % compared to the previous year, it is not unreasonable to consider the development of a mobile app as a business.
On the other hand we find a multitude of applications, so we must highlight for the rest and we have to invest in programming and design to get our objective.
Advantages of the mobile app: get closer to the user
There is a constant connection with the user of the mobile app, which it facilitates us the transmission and reception of data and being close to the client.
The mobile has already become a reference device, we consume most of the time connecting to internet with it. You can reach a multitude of users who use the mobile over another device (mobile first).
Interaction with the user is almost unlimited, push notifications, geolocation and the customization of the application allows a better empathy with it.
Types of mobile applications: begin to made your idea up
Business plan for a mobile application: launch out
- payment: the application is downloaded in exchange for a price.
- free: the mobile app is downloaded at no cost. In return, the user normally will get advertising through a banner.
- freemium: the application is free, but users can download extra content in exchange for a price.
- subscription: the application is obtained for free, but a monthly fee is paid.
Sources from “Informe sobre la Sociedad Digital en España 2017”: https://www.fundaciontelefonica.com/arte_cultura/sociedad-de-la-informacion/